Pixel validation Chrome extension

The Axon Pixel Helper is a Google Chrome extension that helps you debug and validate your Pixel installation. It allows you to see the events your site produces and to check that they are present.

You can find and install the Axon Pixel Helper here.

Usage

Axon recommends that you pin the extension to your search bar. After you install it, you can navigate around your site (including by clicking to a new page) and the extension will track all events sent to Axon.

The plugin will indicate each event with a status:

• Green: Payload is structured correctly, and all required and recommended fields are present.
• Orange: Payload is structured correctly, but is missing recommended fields.
• Red: A required field is missing or the payload is improperly structured.

You can click an event to see which specific fields are missing.

Review a sample flow

Axon recommends that you review a sample flow that captures the events you configured your website to trigger. Verify that each event is sent correctly by using the Pixel Helper extension.

Example purchase flow (for purchase sites):

1. Open the homepage.
2. View an item, which triggers the view_item event.
3. Add the item to the cart, which triggers the add_to_cart event.
4. Start checkout, which triggers the begin_checkout event.
5. Make a purchase, which triggers the purchase event.

Also, the page_view event should fire when you visit any page during the flow.

Example generate lead flow (for lead generation sites):

1. Open the homepage.
2. Complete the desired flow (for example, finish a quiz).
3. Register with email or phone, which triggers the generate_lead event.

Also, the page_view event should fire when you visit any page during the flow.