ALX Reporting

ALX Reporting (MAX > Mediation > Analyze > ALX Reporting) provides insights that help you understand your monetization performance in AppLovin Exchange. You can run hourly, daily, or weekly reports to analyze trends and to examine your app’s performance.

AppLovin Exchange Reporting. Save/Schedule Report button. Run Report button. Checkboxes: Day, Hour, DSP, Application, Ad Unit Name, Waterfall, Ad Unit Test, Ad Placement, Platform, Country, Ad Type, Has IDFA.

Metrics

Bid Requests¹: how many bid requests ALX received
Bid Responses¹: how many bid requests resulted in at least a single bid response
No Bids¹: how many times the bid request resulted in no bid responses
Bid Rate¹: Bid Responses ÷ Bid Requests
Impressions: an impression is when a user on a device sees an advertisement
Clear Rate¹: Impressions ÷ Bid Responses
Display Rate: Impressions ÷ Wins
Est Revenue: estimated revenue generated from the AppLovin Exchange
CPM: price per 1,000 impressions

¹ ALX Reporting supports this metric only at the Exchange level; it does not display if you select DSP.

Dimensions

Day
Hour
DSP
Application (Package Name/iTunes ID is also included)
Ad Unit Name
Waterfall
Ad Unit Test
Ad Placement
Platform
Country
Ad Type
Has IDFA

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