Advanced Reporting

MAX Advanced Reporting (MAX > Mediation > Analyze > Advanced Reporting) delivers real-time, granular insights that help you understand your monetization performance. You can run hourly, daily, or weekly reports to analyze trends and examine your app’s performance.

Select Chart to see a visual representation of your app performance, or select the Table view.

Tip

For reports that you frequently run, you can save time by using the Select a Saved Report feature that is available in all reports. MAX also offers a Compare feature with which you can see trends in your monetization stack on an hourly, daily, or weekly basis. This way you don’t lose the chance to maximize revenue.

From the chart view, you can choose from the View By options to create different views that help you visualize more granular data. You can also filter reports by checking the checkbox associated with the field you want to filter on. These fields include:

Network Placement

the unique network placement ID that you use per network and per ad format

Ad Unit Name

the name that you assign to each MAX ad unit when you create it

Ad Unit Test

the segment of an A/B Test that you run

Note

You can analyze the control vs. test behavior of each of your test varieties for the dates and hours you select.

Ad Placement

the placement name that you assign when you integrate each ad format, for granular reporting (for example, Rewarded_Store or Rewarded_LevelEnd)

Metrics

Requests

the number of times your app requested an ad to load for a unique impression opportunity

Attempts

the number of times your app successfully requested an ad from a network partner

Note

For in-app bidders that have full access to all impression opportunities, requests should equal attempts.

Responses

for in-app bidders, the number of times any of the bidding-enabled mediated networks returns a valid bid response

Fill Rate

for in-app bidders, the bid rate: the number of ad requests that a bidder fills with an ad response

Note

While some bidders prefer to bid on all opportunities with a high bid response rate, some bid only on a select group of users where they have applicable and competitive demand. AppLovin sees a range of 40% to 90% bid rate across all its bidders.

Impressions

the total number of ads that your app shows its users

Note

Impressions reported by MAX may differ from what the ad network reports due to factors such as different time zones.

Estimated Revenue

the total revenue that your app generates for the impressions that it shows to the users of the app

Note

Revenue reported by MAX may differ from what the ad network reports due to factors such as different time zones.

eCPM

effective cost per thousand impressions based on the revenue that your app generates for the impressions that your app shows the users