ALX Reporting

ALX Reporting (MAX > Mediation > Analyze > ALX Reporting) provides insights that help you understand your monetization performance in AppLovin Exchange. You can run hourly, daily, or weekly reports to analyze trends and to examine your app’s performance.

AppLovin Exchange Reporting. Save/Schedule Report button. Run Report button. Checkboxes: Day, Hour, DSP, Application, Ad Unit Name, Waterfall, Ad Unit Test, Ad Placement, Platform, Country, Ad Type, Has IDFA.

Metrics

竞价请求¹: how many bid requests ALX received
竞价响应¹: how many bid requests resulted in at least a single bid response
无投标¹: how many times the bid request resulted in no bid responses
出价率¹: Bid Responses ÷ Bid Requests
Impressions: an impression is when a user on a device sees an advertisement
成交率¹: Impressions ÷ Bid Responses
Display Rate: Impressions ÷ Wins
Est Revenue: estimated revenue generated from the AppLovin Exchange
CPM: price per 1,000 impressions

¹ AppLovin Exchange Reporting 仅在交易平台级别支持该指标；如果选择需求方平台 (DSP)，则不显示该指标。

Dimensions

Day
Hour
DSP
Application (也包括包名/iTunes ID）
Ad Unit Name
Waterfall
Ad Unit Test
Ad Placement
Platform
Country
Ad Type
Has IDFA

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