Dynamic Offering Catalog overview
此内容尚不支持你的语言。
Dynamic offering catalogs enhance campaign performance by presenting a range of relevant offers to your audience without requiring a product feed. This solution is ideal if you have little or no SKU count but you want to use Axon’s Dynamic Catalogs to highlight value propositions, service tiers, or subscription benefits without product-level personalization. Each offer directs users to a designated landing page, creating a seamless journey from discovery to conversion.
Getting started
To begin, configure your Offering Catalog in the Catalog Manager by following these steps:
- Select Create New Catalog in the Catalog Manager.
- Choose Offering Catalog.
- Click Add Items.
- Add one row per offer, following the guidelines in the Required fields table below.
- For best visual presentation, Axon recommends that you add an even number of offers and at least six items.
Required fields
| Field | Required? | Description and specifications |
|---|---|---|
| ID | yes | Unique identifier for each offer. |
| Image URL | yes | The primary image for the offer. Valid extensions: .jpg, .jpeg, .png. Maximum length: 2048 characters. This image appears in the ad. |
| Name | no | Name for the offer. |
| Landing page URL | no | The URL for the offer’s landing page. The page must have the Axon Pixel implemented and fire a page_view event on load. If you leave this blank, the system defaults to the creative set’s landing URL. |