Advanced Reporting
MAX Advanced Reporting (MAX > Mediation > Analyze > Advanced Reporting) 提供实时、细致的洞察，帮助您了解您的变现表现。您可以生成每小时、每天或每周报告，来分析趋势并检查应用的表现。
选择 Chart 以查看应用表现的可视化展示，或选择 Table 视图。
For reports that you frequently run, you can save time by using the Select a Saved Report feature that is available in all reports. MAX also offers a Compare feature with which you can see trends in your monetization stack on an hourly, daily, or weekly basis. This way you don’t lose the chance to maximize revenue.
在图表视图中，您可以从 View By 选项中选择，以创建不同的视图，帮助您直观呈现更精细的数据。您还可以通过勾选与所需字段对应的复选框来筛选报告。这些字段包括：
- Network Placement
- the unique network placement ID that you use per network and per ad format
- Ad Unit Name
- 您在创建每个 MAX 广告单元时为其分配的名称
- Ad Unit Test
- 您运行的 A/B 测试的部分
You can analyze the control vs. test behavior of each of your test varieties for the dates and hours you select.
- Ad Placement
- the placement name that you assign when you integrate each ad format, for granular reporting (for example,
Rewarded_StoreorRewarded_LevelEnd)
Metrics
- Requests
- the number of times your app requested an ad to load for a unique impression opportunity
- Attempts
- the number of times your app successfully requested an ad from a network partner
For in-app bidders that have full access to all impression opportunities, requests should equal attempts.
- Responses
- for in-app bidders, the number of times any of the bidding-enabled mediated networks returns a valid bid response
- Fill Rate
- for in-app bidders, the bid rate: the number of ad requests that a bidder fills with an ad response
While some bidders prefer to bid on all opportunities with a high bid response rate, some bid only on a select group of users where they have applicable and competitive demand. AppLovin sees a range of 40% to 90% bid rate across all its bidders.
- Impressions
- the total number of ads that your app shows its users
Impressions reported by MAX may differ from what the ad network reports due to factors such as different time zones.
- Estimated Revenue
- the total revenue that your app generates for the impressions that it shows to the users of the app
Revenue reported by MAX may differ from what the ad network reports due to factors such as different time zones.
- eCPM
- effective cost per thousand impressions based on the revenue that your app generates for the impressions that your app shows the users
