数据和关键词传递

分群定向

AppLovin MAX SDK 12.6.0 版本引入了一种隐私安全的方式来定向瀑布流。此版本中引入的 API 针对通用键-值数字配对方法作为目标。您负责映射代表您所针对用户的细分键和适用值

For example, you could establish segments that represent the genres that interest a user. You could represent these segments with the key number 849.

Genre values might include “horror”, “thriller”, and “romance”. You could represent these by the values of 1, 2, and 3 respectively.

定义上述键和值后，则可以使用下面的代码将一位用户添加到恐怖和浪漫类型分群中：

Objective-C

ALSdkInitializationConfiguration *initConfig = [ALSdkInitializationConfiguration configurationWithSdkKey: «SDK-key» builderBlock:^(ALSdkInitializationConfigurationBuilder *builder) {
  builder.mediationProvider = ALMediationProviderMAX;
  builder.segmentCollection = [MASegmentCollection segmentCollectionWithBuilderBlock:^(MASegmentCollectionBuilder *builder) {
    [builder addSegment: [[MASegment alloc] initWithKey: @(849) values: @[@(1), @(3)]]];
  }];
}];
⋮
[sdk initializeWithConfiguration: initConfig completionHandler:^(ALSdkConfiguration *sdkConfig) { …

Swift

let initConfig = ALSdkInitializationConfiguration(sdkKey: "«SDK-key»") { builder in
  builder.mediationProvider = ALMediationProviderMAX
  builder.segmentCollection = MASegmentCollection { segmentCollectionBuilder in
    segmentCollectionBuilder.add(MASegment(key: 849, values: [1, 3]))
  }
}
⋮
sdk.initialize(with:initConfig) { sdkConfig in …

内容 URL 传递

AppLovin 建议您在发送广告请求时传递应用内容 URL，方便买方进行上下文分析或审查。 某些 DSP 买家可能需要此信息。 您可以在竞价请求中发送该 URL。

下面的代码片段展示了在发送广告请求时如何传递应用内容 URL：

Objective-C

横幅广告

self.bannerAd = [[MAAdView alloc] initWithAdUnitIdentifier: @"«ad-unit-ID»"];
[self.bannerAd setExtraParameterForKey: @"content_url" value: @"«value»"];

插屏广告

self.interstitialAd = [[MAInterstitialAd alloc] initWithAdUnitIdentifier: @"«ad-unit-ID»"];
[self.interstitialAd setExtraParameterForKey: @"content_url" value: @"«value»"];

MREC广告

self.mrecAd = [[MAAdView alloc] initWithAdUnitIdentifier: @"«ad-unit-ID»" adFormat: MAAdFormat.mrec ];
[self.mrecAd setExtraParameterForKey: @"content_url" value: @"«value»"];

原生广告

self.nativeAdLoader = [[MANativeAdLoader alloc] initWithAdUnitIdentifier: @"«ad-unit-ID»"];
[self.nativeAdLoader setExtraParameterForKey: @"content_url" value: @"«value»"];

激励广告

self.rewardedAd = [MARewardedAd sharedWithAdUnitIdentifier: @"«ad-unit-ID»"];
[self.rewardedAd setExtraParameterForKey: @"content_url" value: @"«value»"];

Swift

横幅广告

let bannerAd = MAAdView(adUnitIdentifier: "«ad-unit-ID»")
bannerAd.setExtraParameterForKey("content_url", value: "«value»")

插屏广告

let interstitialAd = MAInterstitialAd(adUnitIdentifier: "«ad-unit-ID»")
interstitialAd.setExtraParameterForKey("content_url", value: "«value»")

MREC广告

let mrecAd = MAAdView(adUnitIdentifier: "«ad-unit-ID»", adFormat: MAAdFormat.mrec)
mrecAd.setExtraParameterForKey("content_url", value: "«value»")

原生广告

let nativeAdLoader = MANativeAdLoader(adUnitIdentifier: "«ad-unit-ID»")
nativeAdLoader.setExtraParameterForKey("content_url", value: "«value»")

激励广告

let rewardedAd = MARewardedAd.shared(withAdUnitIdentifier: "«ad-unit-ID»")
rewardedAd.setExtraParameterForKey("content_url", value: "«value»")

统一标识符

您可以在竞价流中传递 UID2 token。 买方使用这些 token 定向应用广告位并对广告位进行准确竞价。 您负责生成 token 并将其发送至 AppLovin。 以下代码示例展示了传递 token 的方法：

Objective-C

ALSdkSettings *settings = [ALSdk shared].settings;
[settings setExtraParameterForKey: @"uid2_token" value: @"«value»"];

Swift

let settings = ALSdk.shared()?.settings
settings?.setExtraParameterForKey("uid2_token", value: "«value»")