我的 eCPM 非常低，为什么？
eCPM may be low for several reasons. The best practices on this page help you get the highest eCPM possible for your app and region.
如果您的用户群规模较小，请制定合适策略增加应用用户数量，改善用户获取 (UA)
请重点关注广告位费用更高的地区，在这些地区开展 UA。 如果您的应用有更多来自成熟市场的用户，如北美、欧洲等，那么购买您广告资源广告主的 eCPM 就会更高。
鼓励更多用户与应用中投放的广告交互
Encourage users to interact with ads more frequently. Here are two ways to do this:
- 在应用中投放更多广告。
- You can run more ads in your app. You can also run more engaging formats such as rewarded video. But note that too many ads can annoy or distract your users.
- 让应用更具吸引力。
- Incentivize longer in-app sessions by improving user experience, fixing bugs, and updating your app with features that delight your users. When you do, users may spend more time on your app. This generates more opportunities to interact with ads.
在应用中投放多种不同格式的广告
Banner ads have strong demand, but historically lower CPMs than other ad formats. Try running full-screen ads like interstitials and rewarded video. Those formats may be more effective at monetizing your audience because of their higher CPMs.
要进一步了解如何使用不同的广告格式，请参阅广告格式文档。
为应用添加更多广告平台
It’s better to have many networks bidding for your users’ attention than to rely exclusively on AppLovin. This increases competition. When competition increases so does eCPM.
Variables that impact which networks are best for your app include geo, ad type, platform, and type of app.
AppLovin recommends that you determine the best strategy for your app in the following ways:
- Run A/B tests to learn the impact of adding/removing specific networks.
- Research which ad networks are strong in the regions where you have users. Contact these networks directly to understand their demand makeup.
- 尽可能优先采用竞价广告平台。
要进一步了解 AppLovin 支持的平台，请查看聚合矩阵。
确保您的广告集成符合 AppLovin 政策
To avoid account suspension, take the following steps:
- 查看 AppLovin 政策以及条款和条件。
- 实现 app-ads.txt。
- 遵守应用适用的所有数据及用户隐私政策和法律法规。
查看 AppLovin 的博客文章，了解如何改善您的 MAX 体验
要了解如何改善 MAX 体验 (包括如何优化您的 eCPM 和广告收入)，请阅读 AppLovin 博客文章 “Quick Tips to help you Maximize Your MAX Experience.”
