SKAdNetwork

SKAdNetwork 是 Apple 为 AppLovin 等广告平台提供的一种能够保护隐私的安装跟踪方法。

在 iOS 14 之前，广告平台可以根据用户的 IDFA 对 Campaign 进行归因。 但 iOS 14 推出后，广告平台很难再通过 IDFA 判断哪些用户在与哪些广告交互后安装了应用。 您已无法依赖 IDFA 来跟踪广告 Campaign 的表现。

为何要集成 SKAdNetwork？

If you support SKAdNetwork, a larger number of eligible campaigns can serve on your app. This increases demand and eCPMs.

如何集成 SKAdNetwork？

要使用 SKAdNetwork，请在下方 “Info.plist 生成器” 中勾选可以在应用中展示广告的所有平台。

然后将每个平台的 SKAdNetworkIdentifier 列表添加至应用的 Info.plist。这些列表会在 Info.plist 生成器生成的代码段中被串联起来。

For more information, see “SKAdNetwork: Configuring the Participating Apps” in Apple’s StoreKit Developer documentation.

You can integrate SKAdNetwork identifiers for the AppLovin network programmatically, for example in your CI/CD. (This is not the case for the other ad networks that AppLovin mediates.) To do so, you can retrieve the list of identifiers in the JSON or XML structure that the following URLs return:

JSON

https://skadnetwork-ids.applovin.com/v1/skadnetworkids.json

XML

https://skadnetwork-ids.applovin.com/v1/skadnetworkids.xml

If you also need SKAdNetwork identifiers for other mediated ad networks that you integrated with MAX, check those networks in the “Info.plist Generator” below. This updates the Info.plist code segment below the Generator with each of those networks’ SKAdNetworkIdentifier lists. (If you do not check any networks, only the list from the AppLovin network appears in the code segment.)

Info.plist 生成器

AppLovin Amazon BidMachine BIGO Ads Chartboost CSJ DT Exchange Google Ad Manager Google Bidding and Google AdMob HyprMX InMobi ironSource Liftoff Monetize LINE Maio Meta Audience Network Mintegral MobileFuse Moloco Ogury Pangle PubMatic Smaato Tencent Unity Ads Verve VK Ad Network Yandex YSO Network

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