Configuring mobile tracking
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For you to run campaigns in Axon’s Ads Manager, you must configure mobile tracking with a mobile measurement partner (MMP). Always configure your tracking before you set campaigns live in Axon’s Ads Manager.
Third-party tracking vendors
The following are verified, third-party, install-tracking vendors:
Tracking Macros
To confirm which macros AppLovin can dynamically populate see this table of tracking URL macros.