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Axon by AppLovin | Support Center

AppsFlyer 跟踪

You must completely configure your MMP to ensure accurate data tracking and optimal campaign performance. Complete all the steps listed below before you launch any campaign. Unless otherwise indicated, do each step in the AppsFlyer dashboard.

配置归因

  1. **将 AppLovin 的 Axon 配置为合作伙伴。**要将 AppLovin 的 Axon 配置为合作伙伴，请按照下列步骤操作：

    1. 在浏览器中打开 appsflyer.com。

    2. 在 AppsFlyer 主页上选择您想要启用与 Axon by AppLovin 共享数据的应用程序。

    3. Select Collaborate > Active Integrations.

    4. 要激活与 Axon by AppLovin 的合作伙伴关系，请在搜索栏中搜索 “Axon by AppLovin”，然后从搜索结果中选择它。

      Collaborate > Active Integgrations. App integrations. App name. Search field (Use the search bar to locate the AppLovin partner integration). All Integrations / Active Integrations. Supported features: All. Data richness: All. Partner type: All. Sort by: Relevance. 1 partner integrations found. Axon by AppLovin (Active): Retargeting, Cost, Ad revenue, View-through, Audiences, Data-richness.

    5. Select the Integration tab.

    6. Toggle Activate partner to ON.

    7. 点击 Save Integration。

      Collaborate > Active Integrations. Integration. Axon by AppLovin integration. Set up your integration details for this partner. Activate partner (on). Discard changes button. Save Integration button.

  2. **配置隐私设置。**对于 Android 应用程序，您可以跳过此步骤。要为 iOS 应用程序配置隐私设置，请按照以下步骤操作：

    1. In the Advanced Privacy subsection, toggle Advanced Privacy (for iOS 14.5+ and later) to OFF.
    2. In the Transaction ID subsection, toggle Share SKAN transaction ID to ON.

    Collaborate > Active Integrations. Integration. Advanced Privacy. This partner does not support Advanced Privacy mode. Therefore, when Advanced Privacy is enabled, this partner will not receive any postbacks or event data from non-consenting iOS 14.5+ users. Advanced Privacy (for iOS 14.5+ and later): OFF. Transaction ID: Share SKAN transaction ID: ON

  3. Enable Organic Data Indication. In the General settings subsection, toggle Share organic/non-organic indication to ON for full attribution coverage.

    Collaborate > Active Integrations. Integration. General settings. Share organic/non-organic indication (ON).

  4. Configure SDK Key. In the General settings subsection, enter your Axon by AppLovin SDK key in the sdk_key field. You can find this key in

    <span>[<UILabel>Account > Keys</UILabel>]下的 the Axon by AppLovin 控制面板（https://ads.axon.ai/account/api-keys)&lt;/span>

    .

    Collaborate > Active Integrations. Integration. General settings. sdk_key input field (insert SDK key from the Axon by AppLovin dashboard).

  5. Enable Install Attribution. In the Install attribution subsection, toggle Install view-through attribution to ON to measure view-through ad engagements.

    Collaborate > Active Integrations. Integration. Install attribution. Install view-through attribution (ON).

  6. Configure Install Postbacks. Select how to send install postback data to Axon by AppLovin. For each event, set the for users from field to All media sources, including organic.

    Collaborate > Active Integrations. Integration. Default postbacks. Select how to send the following postbacks to this partner. Table of event names and corresponding for-users-from selections.

  7. 配置应用程序内事件回调设置。 要配置应用程序内事件回调 (例如结账或其他安装后事件)，请执行以下操作：

    1. In the In-app event settings subsection, enter your Axon by AppLovin SDK key in the axon_sdk_key field. You can find this key in

      <span>[<UILabel>Account > Keys</UILabel>]下的 the Axon by AppLovin 控制面板（https://ads.axon.ai/account/api-keys)&lt;/span>

      .
    2. 将 In-app event postbacks 切换为 ON。
    3. Set In-app event postbacks window to at least six months.

    Collaborate > Active Integrations. Integration. In-app event settings (Complete this section to enable in-app event postbacks). applovin_sdk_key input field. In-app event postbacks toggle. In-app even postback window options.

  8. Map In-app Event Postbacks. In the In-app event postbacks subsection, map all postback events by selecting and completing the required details for each field: AppsFlyer event, mapped to partner event, for users from, and including. In the mapped to partner event field, you can map events as landing, checkout, or postinstall. Set your AppsFlyer events according to the following table:

    事件mapped to partner eventfor users fromincluding
    任何应用程序打开事件landingAll media sources, including organicNo values & revenue
    任何与收入相关的事件checkoutAll media sources, including organicValues & revenue
    所有其他事件postinstallAll media sources, including organicNo values & revenue

    Collaborate > Active Integrations. Integration. Complete mapping for all landing, checkout, and postinstall events.

  9. 配置归因链接类型

    1. Select the Attribution link tab.
    2. In the Choose your attribution link type: subsection, choose Use a single-platform link.

    Collaborate > Active Integrations. Attribution link. Create an attribution link to use in a campaign with this partner. Saved attribution link templates are automatically updated based on partner requirements without explicit notification. Choose your attribution link type: Use a single platform link (chosen), Use OneLink (not chosen).

  10. Configure Tracking URLs. In the Attribution link parameters subsection, select Parameter names and their corresponding Values to auto-populate your click and view-through tracking URLs.

    Collaborate > Active Integrations. Attribution link. Attribution link parameters. Select parameters to add to this attribution link. Table of parameter names and corresponding values.

  11. 设置归因窗口。

    1. In the Click-through attribution subsection, set a 7-day Click-through lookback window (minimum).
    2. In the View-through attribution subsection, set a 24-hour View-through lookback window (minimum).
    3. Click Save Attribution link

    Collaborate > Active Integrations. Attribution link. Click-through attribution. Click-through lookback window selector. View-through attribution. View-through lookback window selector.

将成本数据导入 AppsFlyer

AppsFlyer can pull AppLovin cost data directly from AppLovin’s reporting API. To configure this:

  1. 确保全部 AppsFlyer 跟踪 URL 都包含 “&af_c_id={CAMPAIGN_ID}”。
  2. Select the Cost tab where you can configure settings to import cost data into AppsFlyer.
  3. Toggle Get cost data on.
  4. Enter your Axon by AppLovin Reporting API Key in the API Credentials section. You can find your AppLovin Reporting API Key in

    <span>[<UILabel>Account > Keys</UILabel>]下的 the Axon by AppLovin 控制面板（https://ads.axon.ai/account/api-keys)&lt;/span>

    .
  5. 输入 Android Package Name 或 iOS Bundle ID。 请注意，对于 iOS 和 Android 系统，包名都必须采用 com.example.PackageExample 格式。
  6. 选择 Save Cost。

Collaborate > Active Integrations. Cost. Get cost data (on). API Credentials: Connect to this partner with the following information to receive data. API Key field (Insert AppLovin Reporting Key). iOS Bundle ID (Insert package name or bundle ID). Test integration button. Discard changes. Save Cost button.

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