Configuring mobile tracking

For you to run campaigns in Axon’s Ads Manager, you must configure mobile tracking with a mobile measurement partner (MMP). Always configure your tracking before you set campaigns live in Axon’s Ads Manager.

Third-party tracking vendors

The following are verified, third-party, install-tracking vendors:

• Adjust
• AppsFlyer
• Kochava
• Tenjin
• Singular
• Branch

Tracking Macros

To confirm which macros AppLovin can dynamically populate see this table of tracking URL macros.