Best Practices & Guidelines
Ad Rules
If you fail to follow these rules, AppLovin blocks offending ads or creative sets. Serious or repeated violations can result in an account ban.
AppLovin does not allow:
- Ads that contain illegal products or services, discriminatory practices, needless excessive violence and gore, adult/sexualized content, or third-party infringement.
- Ads that contain misinformation or misleading claims.
- Images or videos that are scaled to fit into creative requirements.
- Ads that resemble system alerts.
Ads must:
- Have clear branding (App Icon, App Name, and/or recognizable branding).
- Have clear “calls to action” (CTAs), e.g. “Download Now”, “Play Now”.
For more information, see the AppLovin Policies for Demand Partners.
Primary Ad Specifications
以下是 AppLovin 广告对创意资源的要求：
HTML 可试玩广告规范
- Single in-line HTML file
- Responsive to varying screen sizes, supports portrait orientation
- 最大文件大小：5MB
- 请参阅 AppLovin 的可试玩广告指南以获取更多要求。
视频规格
- 支持的文件类型：MP4、MOV
- MIME 类型：
video/mp4、video/quicktime或video/x-m4v
- MIME 类型：
- 尺寸：9:16（纵向）
- 最大文件大小：1GB
- 最大持续时间为 60 秒。
图像规格
- 支持的文件类型：GIF、JPEG、PNG
- MIME 类型：
image/gif、image/jpeg或image/png
- MIME 类型：
- 最大文件大小：10MB
- GIF 最大时长：60秒
| 类型 | 资源类型 | 允许的长宽比 | 额外允许的尺寸 | 最小宽度 | 最小高度 |
|---|---|---|---|---|---|
| Banner | IMG_BANNER | 32:5 | - | 320 | 50 |
| Endcard | IMG_INTER_P | 9:16 | 320×480、320×512、640×1138、768×1024 | 270 | 480 |
| MREC | IMG_MREC | 6:5 | 320×250 | 300 | 250 |
| Icon | IMG_ICON | - | 最大为 2000×2000 | 50 | 50 |