コンテンツにスキップ
Support Center | AppLovin

Kochava Tracking

You must completely set up your MMP to ensure accurate data tracking and optimal campaign performance. Complete all the steps listed below before you launch any campaign. Unless otherwise indicated, carry out each step within the Kochava dashboard.

  1. Configure Axon by AppLovin as a Partner. To configure Axon by AppLovin as a partner, do the following:

    1. Open kochava.com in your browser.

    2. Select <UILabel>Apps & Assets > Partner Configuration</UILabel>.

    3. Select the app for which you want to enable data sharing with Axon by AppLovin.

    4. Click <UILabel>Add a Configuration</UILabel>.

      Navigate to Apps & Assets > Partner Configuration. Select an app to configure attribution settings. Select “Add a Configuration” button to begin the process to add Axon by AppLovin as a partner.

    5. Under <UILabel>Media Partner</UILabel>, search for and select <UILabel>Axon by AppLovin</UILabel>.

    6. Click <UILabel>Save</UILabel> when you are ready to proceed with the partner selection.

      Add Configuration. Create for Agency toggle. Media Partner drop-down (or) Custom Postback drop-down. Cancel button. Save button.

  2. Configure Install Postback. To configure an install postback, do the following:

    1. Go to <UILabel>Apps & Assets > Partner Configuration</UILabel>.

    2. Select the app for which you want to configure an install postback.

    3. Locate <UILabel>Axon by AppLovin</UILabel>, and click the <UILabel>↕</UILabel> option under the <UILabel>Actions</UILabel> header.

    4. Locate <UILabel>Install</UILabel> under the Name header, and click the <UILabel>🖊</UILabel> option to its right.

      Apps & Assets > Partner Configuration. App selector. Actions: ↕. Install, Confured Postback, Toggle, pencil icon.

    5. Select <UILabel>Deliver All</UILabel> in the <UILabel>Impression Conversion Delivery</UILabel> field.

    6. Enter your Axon by AppLovin SDK key in the <UILabel>SDK Key</UILabel> field. You can find this key in <KeysDashboard />.

    7. Enter the app’s package name / bundle ID in the <UILabel>Package Name Of the App</UILabel> field.

    8. Select <UILabel>Realtime Delivery</UILabel> in the <UILabel>Delivery Delay</UILabel> field.

    9. Select <UILabel>3 Attempts</UILabel> in the <UILabel>Retry Attempts</UILabel> field.

    10. Select <UILabel>All</UILabel> in the <UILabel>Delivery Method</UILabel> field.

    11. Click <UILabel>Save</UILabel>.

      Edit Postback: Install. Impression Conversion Delivery field. SDK Key field (This field is required). Package Name Of the App field (This field is required). Delivery Delay drop-down selector (Realtime Delivery). Retry Attempts drop-down selector (3 Attempts). Delivery Method drop-down selector (Network Only). Deliver all or network only attributed traffic. Cancel button. Save button.

  3. Set Up Post-Install Event. To set up a post-install event, do the following:

    1. Select <UILabel>Apps & Assets > Event Manager</UILabel>.

    2. Select an app for which you want to set up a post-install event.

    3. Click <UILabel>Add an Event</UILabel>.

      Apps & Assets > Event Manager. App selector. + Add an Event. Bulk delete. Filter. Search. Table: Name, Type, Status, Actions.

    4. Select from the dropdown options in the <UILabel>Standard Event</UILabel> field or enter a custom event in the <UILabel>Custom Event</UILabel> field.

    5. Click <UILabel>Save</UILabel>.

      Add an Event. Standard Event drop-down selector, or, Custom Event. The action of “Add an Event” for your app is simply a placeholder event name for your app and will not automatically create an event in the SDK. You will still need to instrument the event in the SDK for the data to flow into the event you created. We recommend that you instrument the event in the SDK and allow Kochava to automatically provision the event for you. Please contact your Client Success Manager with any questions.

    For revenue-based events, do the following steps:

    1. Locate the recently configured event in the <UILabel>Event Manager</UILabel> table, and click <UILabel>⋮</UILabel> in its row under the <UILabel>Actions</UILabel> header.

    2. Select <UILabel>Revenue</UILabel>.

    3. Click <UILabel>Confirm</UILabel>.

      Apps & Assets > Event Manager. Table: Name, Type, Status, Actions. ⋮: Reengagement Settings, Revenue, Delete.

  4. Configure Post-Install Event Postback. To configure a post-install event postback, do the following:

    1. Go to <UILabel>Apps & Assets > Partner Configuration</UILabel>.

    2. Select an app for which you want to configure a post-install event postback.

    3. Locate <UILabel>Axon by AppLovin</UILabel>, and click the <UILabel>↕</UILabel> option under the <UILabel>Actions</UILabel> header.

    4. Locate the post-install event that you created in the previous step, and click the <UILabel>+</UILabel> option in that event’s row.

      Apps & Assets > Partner Configuration. App selector. Actions: ↕. Postbacks: Level Complete (Active Event) +.

    5. Select <UILabel>General Post Install for non-revenue post-install events and Checkout for revenue-based events</UILabel> in the <UILabel>Event ID</UILabel> field.

    6. Select <UILabel>Deliver All</UILabel> in the <UILabel>Impression Conversion Delivery</UILabel> field.

    7. Enter your Axon by AppLovin SDK key in the <UILabel>SDK Key</UILabel> field. You can find this key in <KeysDashboard />.

    8. Enter the app’s package name / bundle ID in the <UILabel>Package Name Of the App</UILabel> field.

    9. Select <UILabel>Realtime Delivery</UILabel> in the <UILabel>Delivery Delay</UILabel> field.

    10. Select <UILabel>3 Attempts</UILabel> in the <UILabel>Retry Attempts</UILabel> field.

    11. Select <UILabel>All</UILabel> in the <UILabel>Delivery Method</UILabel> field.

    12. Click <UILabel>Save</UILabel>.

      Create Postback: Level Complete. Event ID (This field is required). Impression Conversion Delivery field. SDK Key field (This field is required). Package Name Of the App field (This field is required). Delivery Delay drop-down selector (Realtime Delivery). Retry Attempts drop-down selector (3 Attempts). Delivery Method drop-down selector (All). Deliver all or network only attributed traffic. Cancel button. Save button.

  5. ビューベースのアトリビューション（インプレッション調整）とクリックベースのアトリビューション（クリック調整）を設定します。 ビューベースのアトリビューションとクリックベースのアトリビューションの両方を設定するには、以下の手順に従ってください。

    1. Go to <UILabel>Apps & Assets > Partner Configuration</UILabel>.

    2. Select an app for which you want to configure attribution windows.

    3. Locate <UILabel>Axon by AppLovin</UILabel>, and click the <UILabel>⋮</UILabel> option under the <UILabel>Actions</UILabel> header.

    4. Select <UILabel>Reconciliation</UILabel>.

      Apps & Assets > Partner Configuration. App selector. Actions: ⋮: Reconciliation.

    5. Toggle <UILabel>Enable Custom Settings</UILabel> on.

    6. Under the <UILabel>Impression Reconciliation</UILabel> section, set the <UILabel>Device Lookback</UILabel> to 24 hours (minimum) and toggle the switch to <UILabel>Enabled</UILabel>.

    7. Under the <UILabel>Click Reconciliation</UILabel> section, set the <UILabel>Device Lookback</UILabel> to seven days (minimum) and toggle the switch to <UILabel>Enabled</UILabel>.

    8. Click <UILabel>Apply Custom Settings</UILabel>.

      Reconciliation. Customize settings below. Enable Custom Settings toggle. Impression Reconciliation. Device Lookback. Modeled Lookback. IP Lookback. Partial IP Lookback. Device Attribution Behavior (Standard/Inclusive). Click Reconciliation. Device Lookback. Modeled Lookback. IP and Partial IP Lookback. Device Attribution Behavior (Standard/Inclusive). Modeled Attribution Tier selector. Cancel button. Apply Custom Settings button.

  6. Generate Tracking URLs. To generate click and impression tracking URLs, do the following:

    1. Select <UILabel>Engagement > Campaign Manager</UILabel>.
    2. Select an app for which you want to generate tracking URLs.
    3. Select or add a campaign.
    4. Click <UILabel>+ Add</UILabel> in the <UILabel>Trackers</UILabel> section.

    Engagement > Campaign Manager. App selector. Campaign selector. Click “+ Add” to add a new campaign. Trackers section: Click “+ Add” to add tracking URLs.

© 2025 AppLovin
ご利用規約 | プライバシー | EULA | DMCA | Cookie設定