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Growth
Getting started
Promoting your apps
API
Reporting API
Asset Reporting API
Suppression API
Creatives
Best practices & guidelines
How to create creative sets in Axon Ads Manager
Top creative library
Top creative library
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Top ads: strategy / simulation / RPG
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Analyze & optimize
Increasing campaign scale
Tracking
Configuring mobile tracking
Tracking URL macros
Adjust tracking
AppsFlyer tracking
Kochava tracking
Tenjin tracking
Singular tracking
Branch tracking
Troubleshooting
Why doesn’t my campaign have any installs?
Why doesn’t my campaign have any impressions?
Why doesn’t my campaign show any performance metrics?
Why can’t I add a creative asset to a creative set?
Why doesn’t my campaign gain any scale?
Promoting your websites
Introduction to Axon
Axon ad format
Axon campaign structure
Interactive pages library
Interactive pages library
Beauty
Clothing & intimates
Shoes & accessories
Electronics
Grocery
Health & wellness
Home & furniture
Household essentials
Kids & baby
Kitchen & dining
Personal care
Pets
Toys & recreation
Digital services
Campaign best practices
Video best practices
Axon Pixel integration
Shopify integration
Google Tag Manager integration
Events and objects
Pixel validation Chrome extension
Deduplicating events
Order history data for prospecting campaigns
Measurement
Attribution
Third-party integrations
Tracking URL macros
Dynamic Catalog
About Dynamic Catalog
Dynamic Product Catalog overview
Dynamic Offering Catalog overview
Third-party feed integrations
Privacy
Privacy guidelines
API
Reporting API
Ad accounts
Creating an account
How to solve common issues when registering with Axon
How billing works on Axon
How to add users to your Axon Ads Manager account
Configuring two-factor authentication (2FA)
Regaining account access
MAX
Getting started
MAX dashboard
Ad units
Create an ad unit
Enable networks
Advanced setup
Waterfall management tools
Networks
Connect networks
Auto-CPM
Reports
Performance Reporting
User Activity reporting
Advanced Reporting
ALX Reporting
Cohort reporting
Network Comparison reporting
Scheduled reporting
Reporting APIs
Account
Account info
IAB supply chain validation (app-ads.txt + sellers.json)
Users
Payments
Using the dashboard
Renaming apps in the dashboard
Hiding app names in the dashboard
Setting defaults for ad format settings
Best practices
Demand partners
Auction dynamics
Building a custom adapter
Demand-side platforms
AppLovin oRTB specification
Introduction
Bid requests
Bid responses
Creative types
Changelog
DSP integration and compliance
DSP reporting
DSP testing
SKAdNetwork (SKAN)
Viewability
GDPR deleted device IDs API
AppLovin Exchange and Google DV360
SDK integration guides
Adobe AIR
Overview
Integration
Privacy
Privacy manifests
Error handling
SKAdNetwork
Advanced settings
Ad formats
Banner & MREC ads
Interstitial ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
Android / Amazon
Overview
Integration
Terms and privacy policy flow
Privacy
Error handling
Data & keyword passing
Advanced settings
Ad formats
App open ads
Banner & MREC ads
Interstitial ads
Native ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
Cordova
Overview
Integration
Privacy
Privacy manifests
Error handling
SKAdNetwork
Data & keyword passing
Advanced settings
Ad formats
Banner & MREC ads
Interstitial ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
Defold
Overview
Integration
Terms and privacy policy flow
Privacy
Privacy manifests
Error handling
SKAdNetwork
Advanced settings
Ad formats
Banner & MREC ads
Interstitial ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
Flutter
Overview
Integration
Terms and privacy policy flow
Privacy
Privacy manifests
Error handling
SKAdNetwork
Data & keyword passing
Advanced settings
Ad formats
App open ads
Banner & MREC ads
Interstitial ads
Native ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
Godot
Overview
Integration
Terms and privacy policy flow
Privacy
Privacy manifests
Error handling
SKAdNetwork
Data & keyword passing
Advanced settings
Ad formats
App open ads
Banner & MREC ads
Interstitial ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
iOS
Overview
Integration
Terms and privacy policy flow
Privacy
Privacy manifests
Error handling
SKAdNetwork
Data & keyword passing
Advanced settings
Ad formats
App open ads
Banner & MREC ads
Interstitial ads
Native ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
React Native
Overview
Integration
Terms and privacy policy flow
Privacy
Privacy manifests
Error handling
SKAdNetwork
Data & keyword passing
Advanced settings
Ad formats
App open ads
Banner & MREC ads
Interstitial ads
Native ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
Unity
Overview
Integration
Terms and privacy policy flow
Privacy
Privacy manifests
Error handling
Data & keyword passing
Advanced settings
Ad formats
App open ads
Banner & MREC ads
Interstitial ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
Unreal
Overview
Integration
Terms and privacy policy flow
Privacy
Privacy manifests
Error handling
SKAdNetwork
Advanced settings
Ad formats
Banner & MREC ads
Interstitial ads
Rewarded ads
Preparing mediated networks
Testing networks
MAX demo app
Creative Debugger
Mediation Debugger
Test mode
Changelog
Mediated network guides
Mediation matrix
SDK bidder network guides
Traditionally mediated network guides
Integrating custom SDK networks
Reporting APIs
Revenue Reporting API
User-Level Ad Revenue API
Cohort API
Ad Review
Overview
Creative review
User Journey
Campaign analysis
Risky content detection
Competitor monitoring
Reporting ads
Auto redirects
Rules Management API
Frequently asked questions
Advanced settings
Advanced features
A/B testing
Segment targeting
Ad Unit Management API
S2S impression revenue API
Waterfall segmentation and cloning
Ad Unit Manager CSV tool
Best practices
Incorporating ads in your app
Generating APK with support for proxying into network traffic
Using rewarded videos more effectively
Displaying interstitial ads
Focus on global revenue, not eCPM
FAQ
Monetization payment
Unity iOS Podfile issues
Common questions from publishers
Changing billing information
Why doesn’t my MAX eCPM revenue estimate match the actual eCPM / revenue the network is generating?
Stopping unwanted or inappropriate ads
Tax considerations
Transferring apps after selling them
Why is my eCPM too low?
Payment options and policies
Why isn’t my MAX Google Bidding integration working?
Ad formats in the AppLovin dashboard
Why don’t I see ads?
MAX in-app bidding
I see clicks or impressions. Why don’t I see revenue?
I initialized the SDK in my app. Why doesn’t my app appear in my dashboard?
Server-to-server callback
Enabling verbose logging in the AppLovin SDK
Finding your AppLovin SDK version
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